Plastered 8 Free Beer – How to win over your customers

To show our love for our customers we gave them free beer. How did this happen? We did an art installation for Great Leap Brewing’s new location (see attached). As part of that deal we asked them for 400 of our own branded beer bottles. They delivered as did we with Plastered 8 founder’s head (that’s me with a wig on) on the bottle. We put fridges in the shops and everyone who bought Plastered 8 clothing got a free beer. It was August 2018 hot as hell and we had a few very plastered customers in the stores. Some people bought more gear just to get more beer.

The bottle design was modelled on the Lao Gan Ma design. We added guns for good measure.