Shake Shack are getting big in China with customers queuing at their locations to get their hands on some luxury fast food (we love the crinkle cut fries). We were asked by Shake Shack to create a pattern for their huge 140sm hoarding for their new store in Xidan Beijing. Its the biggest installation we’ve ever done and it felt good for the ego.
Working with a bonkers Aztec theme we threw in a load of Beijing elements and Shake Shack icons to create this eye-catching piece. We also created some framed artworks for the inside of the store and designed a tee for their perch store.
28 September 2020